Over the past several years, startups and Fortune 500s alike have invested more time and money into the growing fields of user experience (UX) and customer experience (CX). And it pays off.
Amazon’s Jeff Bezos invested 100 times more into customer experience than advertising in his first year, and Mike Gebbia of AirBnB has credited UX with his company’s $10 billion value. And it should come as no surprise that in May, Payscale named ‘UX Designer’ in their top 15 ‘Best Jobs in America’ report.
At Elevated Third, our UX strategy is designed to scale. What we do at the enterprise level will also work for nonprofits, or any project with a smaller budget. After years of refining our process, one thing remains constant. No matter the size, UX strategy plays a pivotal role in every digital experience we help our clients create.
Through trial and error, we’ve found that these 8 ingredients lead to a successful UX strategy.